About Insight and it's 'Key Account Management' and it's 'Global Account Manegement' approach

Tailored ....

The golden rule of 'Key Account Management' is that the nature of your strategy must begin with the nature of the customer. It follows that any traning in this area must be tailored not only to your industry and market, but also to your own customer profiles. The most successful KAM training is delivered in live KA Teams, working on real issues, developing real plans.

Please see 'Services - 'Key Account Management' for more details

Beyond training ....

'Key Account Management' is a great deal more than a new skill set. For any KAM strategy to succeed it must become a business wide process. The task of making it happen goes beyond training, to include:

  - ensuring leadership alignment and commitment

  - a robust change management methodology

  - cross-business and cross-functional alignment

  - high level coaching skills

  - new performance management processes recruitment

INSIGHT can help with all of these issues, and more besides....

Please see 'Services - Key Account Management' for more details

The Masterclass ....

See 'Services'

Peter Cheverton also presents 'Global Account Management' workshops.